Friday
Aug272010

Inception: PN Seattle style

As you guys know, the Seattle office is home to the PN Reviews team. We run reviews programs (and consult every now and then) for our clients.

Today we got the newest PASIV sleep device to test out and Sam was our guinea pig. He went all the way down to Limbo (got himself killed jumping off a building in the third level of a dream- silly Sam) but we were able to pull him out.

For giggles, we hid his totem while he was under and you should have seen how panicked he got when he woke up! It was awesome- I wish we had taken a picture of it.

Disclaimer: Porter Novelli does not support Mind Crime or the use of the PASIV device for anything other than legitimate dream research.

 

Thursday
Jul292010

Baking Cookies in a Post-Apocalyptical Wasteland

I recently read “The Road,” by Cormac McCarthy and although it was redonkulously bleak, it affirmed my belief that everyone should know how to, at the very least, bake a Madeleine.

The Madeleine is to baking what a steak is to the cooking world. If you know how to bake a Madeleine and a steak, you can probably survive the zombie/robot/alien/nuclear apocalypse.

The Madeleine is simple, yet infinitely complex depending on the preparation and execution. First, disregard the name. A Madeline is nothing more than a buttery, cake cookie. From Wikipedia, “Madeleines are very small sponge cakes with a distinctive shell-like shape acquired from being baked in pans with shell-shaped depressions. Aside from the traditional molded pan, commonly found in stores specialising in kitchen equipment and even hardware stores, no special tools are required to make madeleines.”

I imagine ingredients will be scarce in whatever apocalypse occurs. However, the Madeleine can be made with four simple and easy to find ingredients: flour, butter, eggs and sugar/honey. The only specialty item you need is a Madeline pan, which can likely be looted in the event of the apocalypse.  I also imagine that raiders or post-apocalyptic n'er do wells would invite anyone into their clan if they had a fresh batch of Madeleines.

How to bake Madeleines in the event of an apocalyptic disaster:

Before disaster

  1. Buy a solar powered oven. About $230 on Amazon. Good to be prepared.

After said disaster

  1. Raid a specialty baking store or even the home department of your QFC for a Madeline pan. (Do not raid store if apocalypse has not yet occurred)
  2. While at the store in #2, get some flour, sugar or honey. Best not to get eggs or butter, probably rancid.
  3. Go to a farm and get some fresh eggs and churn your own butter.
  4. Bake Madelines:

a)      Preheat oven to 350°F.

b)      Butter each Madeleine mold in pan and dust with flour, tapping out excess.

c)       Melt 9 tablespoons unsalted butter

d)      Cook until butter turns golden brown, stirring often, 3 to 4 minutes. Set browned butter aside.

e)      Beat egg whites, sugar and all purpose flour in medium bowl until mixture is blended and smooth

f)       Add browned butter; beat to blend. Spoon 1 tablespoon batter into each prepared Madeleine mold.

g)      Bake Madeleines until tops are just dry and tester inserted into center comes out clean, about 12 minutes. Cool 5 minutes. Gently tap Madeleines out of molds.

Like that, you’ve learned how to turn an innate, (mostly) inedible set of ingredients into my favorite baked goods and survive whichever post-apocalypse environment that you are in. This is the quickest and easiest cookie on the planet. 20 minutes start to finish and you can be the head pastry chef with any post-apocalyptic gang you want.

Wednesday
Jul282010

Gettin’ my nerd on at gdgt Seattle

gdgt held gdgt Live in Seattle last night, a free, public, all-ages networking and preview event taking place down at Showbox SoDo for tech companies, bloggers, reporters, creative professionals, and simple tech aficionados alike. Blog founders Ryan Block and Peter Rojas hosted the event, which featured demos of the latest products from tech companies, booths with demos and samples galore, drinks such as the ‘T-mobile Rocket Cosmopolitan,’ and geeky swag for everyone that attended. Media were invited to attend a press conference before the official public event kicked off, and throughout the evening, Block and Rojas held a live discussion on stage with a rotating panel of commentators to discuss some of the latest trends and innovations coming out of the digital and consumer technology space.

A few of personal highlights (and, let’s be honest, a rundown of their swag) included checking out:    

Site/Vendor/New fangled company

Swag

Gazelle.com - a site for trading in/selling used electronics, such as an iPhone 3G

Branded sweatbands! And pretzel M&M-laden fishing tackle box

Sponsor DivX – previews of the HD video streaming quality software, as impressively demoed on the DivX-certified Samsung Wave Droid phone

A gray T-shirt

Microsoft's Windows 7 phone – booth demonstrators offered a preview of the core platform and the newest

Disappointingly, none!

Virgin America – the airline’s booth offered a preview of digital in-flight offerings

Colored audio headphones!! (pictured)

 

photo (2)

Matt Miller of ZDNet, who was particularly checking out the latest Droid phones all evening, posted a great recap and photos of the event here at ZDNet.com.

-Meghan Lockhart

Thursday
Jul222010

Makin Whoopie...Pies

Yesterday, Oddfellows Cafe on Capitol Hill held the first annual "Whoopie Pie Bake Off." Yours truly was one of the lucky few vying for top prize of Whoopie Pie Champion. A whoopie pie (alternatively called a gob, black-and-white, bob, or "BFO" for Big Fat Oreo) is a baked good made of two round mound-shaped pieces of chocolate cake, sometimes pumpkin cake, with a sweet, creamy frosting sandwiched between them. The rules: bake an original, classic whoopie and bake your own rendition.

My first attempt was an epic failure. Tried to make Devonshire cream, but ended up with something resembling thin vanilla yogurt. I tested my second attempt at a classic whoopie pies on the staff here at Porter Novelli. Confident in my whoopie pie skillz I was ready for the big day.

My personal conception of the whoopie pie was comprised of white chocolate cake with a raspberry, marshmallow fluff and lil' bit of homemade raspberry jam dusted with cocoa powder.

The competition began at 11 am. The judges: the Long Winter's John Roderick, Chamber of Commerce head Michael Wells, ice cream entrepreneur Molly Moon, the Stranger's Christopher Frizzelle, Chelsea Lin of Seattle CitySearch and the community attendees. The challengers: 11 other amateur and professional bakers from the corners of Seattle. 24 different pies with 144 pies total. Gone by noon.

The results. I lost to a 7 year old girl, though her pie was super delicious. The little girl an d Audrey McManus tied for "Best Classic Whoopie Pie." "Best Overall" and "Most Interesting" went to Heather Earnhardt of Volunteer Park Cafe.

It is hard to get upset over losing a baking competition and I can honestly say it was a lot of fun. From the Slog, "[to] the baker who put raspberry jam in the filling. It was the perfect summer touch." Thanks Chris Frizzelle. In the words of Tugg Speedman, "It was an honor just to be nominated."

 



Monday
Jul192010

Popular Baby Names List: More ways to ruin your child’s life

So everyone around me knows I’m a Supernatural fan. It’s one of the best (read: awesomely bad) shows out there right now and I can’t wait until the Season Six premiere.

But no matter how much I like the show, I don’t think I’d ever name my child after one of the characters- no matter how sexycool he is. Apparently though, I am in the minority since according to the baby name trend report put out by BabyNameWizard.com, Castiel is gaining ground as the most popular boy’s name for 2010.

Yes, that’s right. I said Castiel. As in, the angel of Thursday. As in, a character on Supernatural. 

For more laughs, check out the lists for girls and boys below. At a quick glance, I see names that refer to a True Blood character, a car brand, a country singer, a race of ten-foot tall blue people from Pandora, a pretentious clothing brand, and the half octopus/half-mermaid witch who stole Ariel’s voice in The Little Mermaid.

Also, wasn’t Dashiell one of Santa’s reindeer?

FASTEST-RISING GIRL'S NAMES FASTEST-RISING BOY'S NAMES
1. Tenley
2. Harper
3. Everleigh
4. Martina
5. Sookie
6. Navi
7. Charlotte
8. Eloise
9. Lorelai
10. Ursula
11. Briella
12. Kinley
13. Tinsley
14. Mhairi
15. Leighton
16. Maelle
17. Ever
18. Kinsley
19. Lux
20. Everly
1. Castiel
2. Bentley
3. Eoin
4. Easton
5. Lucian
6. Aarav
7. Zion
8. St. John
9. Kaiden
10. Sterling
11. Callan
12. Leland
13. Harper
14. Mikah
15. Dashiell
16. Eliah
17. Dawson
18. Kayden
19. Lennon
20. Dorian

 

Name your children whatever you want to name them. No matter what, other children on the playground will find some way to mock even the most normal of names. May I suggest enrolling your child in karate lessons now?

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