Aw, T-Mobile, You Didn’t Have To Do That…(You Totally Had To Do That)
Thursday, October 15, 2009 at 9:45AM 
Remember the Sidekick, that little cellular device favored by teenage mall denizens and, apparently, professional cretin Perez Hilton? Recently, dozens of Hot Topic shoppers were hit hard when a back-end system failure made accessing any data not on the device itself impossible. At first, it looked like the data was lost permanently.
In between algebra and gym, the other Sidekick users handled it using all of the behavioral tools they had at their disposal.

Microsoft, the folks who bought the company that makes the device, Danger, said they were working around the clock trying to recover the data (and save face), but it wasn’t looking good.
But then something wonderful happened.
T-Mobile offered to let anyone using a Sidekick to leave their service contract with no penalty. This ups the number of kind, generous and sensible acts perpetrated by the cellular industry to “1”.
Turns out, though, MS was able to recover the data for most customers. A sigh of relief was heard throughout America’s high school cafeterias.
This guy was happy, too.

Bloggers,
Cellphones,
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Porter Novelli Seattle,
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Reader Comments (2)
The picture of the kid crying reminded me of a great idea for a toy my friend had. It's called "Tickle Me Emo" and when you tickle it, the doll cries.
I bet Paris Hilton cried- oh no! my drug dealer's number was in my Sidekick....