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Tuesday

Aug042009

One More Blog Post About Apple. With Zombies.

Tuesday, August 4, 2009 at 9:22AM

I really wanted to use this picture of a zombie in this post, so I tried my best to work it in somehow. I played around with the idea of “brand zombie”, but really, isn’t that sort of a cliché when you’re trying to talk about how crappy a company Apple is? Anyway, there’s the zombie pic. Dig it.

Don’t get me wrong, I love my iPhone. It’s essentially a little computer that fits in my pocket. I can do all sorts of cool stuff with it, like get directions, check reviews of restaurants, surf the web, play simple games...it’s really an amazing little device.

But what I don’t love is Apple. I’ve long found the company arrogant, snide and pretentious (see: the entire “Hello, I’m a Mac…” campaign), despite their focus on design and user experience. I’m glad there’s a company out there that “gets” how important those things are, but I wish it was a company that didn’t prey on the rabid fandom of it's customers by over-charging for their products and generally treating them like the revenue stream they represent. For example, Apple just made available for purchase a 2TB “Time Capsule,” an external Hard Drive, for the ridiculous price of $499. Newegg has many 2TB external Hard Drives around $200. Buy two of the non-apple devices and you’re still spending less. Feel the love?

Everybody knows Apple can get away with a certain margin of questionable behavior because their brand is so strong, but recently, they may have pushed a little too hard. Prominent developers are turning their backs on the device, citing the unreliability of process and direction in developing for the platform and its fickle owners. The cloudy relationship between Apple and AT&T and constant finger pointing continues to frustrate customers and the history of ambiguity around how apps are approved for the iPhone app store is well documented.

But it seems the recent flap with Google Voice was the straw that broke the camel’s back. The FCC has decided to get involved and get some straight answers to questions a lot of people are curious about.

From the sidelines, it’s fun to watch all this with a certain sense of detachment. I’m not necessarily directly affected by the answers to the FCC’s questions. I’m not a developer and I’m pretty happy with the functionality I have now in my iPhone. But taken in the larger view, Apple’s attitude (and AT&T’s) is having a chilling effect on innovation in the mobile space. And it’s at that point it starts to impact me, because who knows what I’ll miss out on because a developer has deemed it too risky to create on the Apple/AT&T platform.

But will I switch?

Blackberry? No thank you.

Windows Mobile (recently renamed “Windows Phone”)? Windows no.

A Google Android phone? Gauche.

Palm Pre? Maaaaybe…if I had to.

No, I’ll stick with my iPhone, despite how this all turns out. Despite all the reasons I have for disliking Apple, the brand is just too strong, and the good parts of the iPhone are just too good to give up. Kinda like that zombie pic.

Will Tucker |

2 Comments |

1 Reference |

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Response: Sony Service Manual

at Sony Service Manual on August 20, 2009

The HP Oracle Database Machine, which will be rolled out pre- configured and optimized for customers that don’ t want to deal with setting it up themselves, comes with 64 Intel processor cores and a grid of 14 Exadata Storage Servers that can each hold 12 terabytes, giving it a grand ...

Reader Comments (2)

Yes- watching from the sidelines now too. But it's still not enough to make me switch carriers or hardware. However, developers essentially made the app store successful. As crazy as Apple is, I would have thought they'd be much savvier than that. Sure- screw over consumers with pretty looking gadgets... but developers? They will cut you if you mess with them.

Also, zombies= so cool.

August 7, 2009 |

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