It's like a blanket...with sleeves!
Tuesday, September 15, 2009 at 5:26PM So....Snuggies.
The "formerly only advertised on channels like Lifetime and the CW late at night" phenomenon has really caught on. Largely because they're so ridiculous. (I mean, why wouldnt you just wear a sweater or use a blanket when you're cold while sitting on the couch. Or flannel pajamas, alpaca wool socks and a bathrobe with a big mug of hot tea. You know, hypothetically.)
But maybe everyone just feels the need to try one on in order to feel justified in mocking it. Or maybe they're actually functional as cheap options for warm, comfortable house-wear.
Whatever the reason, Snuggies have officially "pulled a Riker's beard" and gotten awesome. Call it a cult following, call it whatever, but Snuggies are like that damn Hansel: so hot right now!
A fact that did not go unnoticed at Fashion Week, where Snuggie displayed the new colors (including animal print) and designs (college logos) to an excited crowd.
The gimmicky display was by no means meant to be a serious display of fashion; it's part of Snuggies' new tongue-in-cheek approach to marketing. Between the dogs on the runway and the old white guy "raisin' the roof" in their new TV commercials, Snuggie is no longer taking itself so seriously.
How long it'll stick around it yet to be determined. But with major cities like Seattle and San Francisco hosting Snuggie bar crawls and Snuggie-clad fans turning up in stadiums this football season, Snuggie has arrived.
Shoot, I might even get one to wear to Husky games.
Fashion Week, PN, PR Seattle, Pop, Snuggie, Zoolander, blanket with sleeves in Pop Culture
Reader Comments (1)
While I don't agree that the Snuggie has gotten awesome (pretty new colors or not), I did enjoy your ST:TNG shout out. And who knew Riker's beard was the opposite of jump the shark. Katie- you are awesome and made of win for digging up that nugget of information!