Hump Day Headline

Yeilding for Grammar

Sparks, NV is now making a habit of misspelling its roadway signage. During highway-expansion construction, new signs were added, asking drivers to "yeild" to bikes, a mere 24 months after the same town warned drivers they were entering a "scool" zone.

Granted, the English language is challenging and sometimes words are hard to spell. But has proper spelling and grammar gone completely out the window? And does it matter? A "yeild to bikes" sign still communicates the intended message....

With many studies now indicating the the human brain recognizes words that are close in spelling, is accurate spelling as imperative? As communications professionals, what happens when the standard for proper spelling and grammar becomes permeable?

Discuss in the comments. And be careful when driving in Sparks!