Fizzle-Pop Eats: The Counter
Thursday, February 18, 2010 at 3:54PM I don’t think it gets much more symbolically American, food-wise, than the hamburger. In its most basic form, it’s a simple sandwich: Bread, meat, bread. But rarely do we ever eat it that way. We slather on condiments, we add cheese (nearly standard) and bacon (should be standard), we introduce plants (onions, tomatoes, lettuce) all to make a burger uniquely ours. Your perfect burger is most certainly different than mine. It’s almost a signature.
Seattle has more than a few places that can help you create your signature burger, but for me, the best place is The Lunchbox Laboratory. Small, unkempt and kitschy, this place has an overwhelming number of options to help you create your meat masterpiece. The shakes are great, too.
But recently, a contender for best custom burger joint opened up in Ballard: The Counter. Located in the sort of new Ballard Blocks shopping...thing, The Counter is the cleaned up presentable version of the Lunchbox. When you visit, the first thing you’ll notice (at least the first thing I noticed) is how the signage and typeface make you wonder if you’re not actually about to eat at an office supply store. Once inside, you might be taken aback by the sterile, almost hospital-like interior design of the place. Muted whites and grays dominate, with aluminum chairs. It’s very clean and most certainly antithetical to getting messy with a ridiculous custom burger.
When you enter, a nice person will hand you your menus: clipboards with a list of pre-configured burgers printed on them as well as a pencil and a pad of burger building sheets with the various components on them. This is the ideal way to dine at The Counter. If you come here and select a pre-built burger, then you’re missing the point.
The list of options available to you is extensive (but less so than at the Lunchbox) so I won’t detail them here other than to say you can choose the size of hamburger patty, the type of bun, sauces, cheese, and additions like bacon, onions, etc. On my trip, I built or sort of weird Greek burger, with bacon, feta and tsatsiki. I also got a half and half order of sweet potato fries and fried onions to share with a friend who was with me.
After taking our custom burger slips, the waiter came back less than 10 minutes later with our food, which I thought was pretty fast. This made me suspicious, but I can’t really explain why. I guess I just didn’t want to admit a burger really is “fast food”.
My burger was as I had ordered it, but the tsatsiki was on the side, which I thought was odd. It also wasn’t very good tsatsiki, so maybe they were doing me a favor.
So how was it? Well, it was a burger. It was cooked perfectly (a little pink inside). It was THE burger I built, so I guess I can’t really blame anyone but myself for not being blown away. All of the extras I requested were there, but they didn’t feel like a cohesive thing. It was just a collection of foods picked from a sheet. The experience was as sterile as the dining room I was eating in.
The sides were ok, nothing remarkable.
In the plus column, they’ve got a nice selection of local beers as well as a full bar, which is interesting but maybe a little incongruent to the idea of a “burger joint”.
Ultimately, I think The Counter is fine, but if you’re after a custom-made burger, you can do a lot better in Seattle. I probably won’t be back, but it does make me want to take another trip to the Lab…
Fizzle.

