At Porter Novelli, we’ve always taken pride in the high level of service we provide our clients. In an effort to carry this commitment to service one step further, we’d like to announce “Porter Novelli’s”, a restaurant chain that will provide fast, reasonably healthy food as well as a full suite of communication services, all under one roof. Now you’ll be able to enjoy a recently prepared hamburger while working with our team to craft the right messaging to make sure your new product launch is the talk of the town!

Whether you’re hungry, need an extensive, social media-based campaign or both, the folks down at Porter Novelli’s will treat you right.

To celebrate the launch, Porter Novelli’s is offering a “Buy One Shake, Get One Press Release Free”* deal all this week.

*Limit one shake/press release per customer.

This past week was action packed, food-wise.

Saturday was the third iteration of the Mobile Chowdown at which representatives of Seattle’s burgeoning “food cart” scene convene on one location, making it easy for folks to try a little bit o this and a little bit o that.

The first two attempts at this gathering were well-intentioned but ultimately a nightmare of awkward locations, long lines, 86’ed menu items and just general disarray. With this third try, though, the organizers managed to put together an event that felt much more cohesive and thought out. The location was accessible (lot next to Safeco Field) with ample free garage parking, lines weren’t crazy, there was a nice variety of vendors (including four that came up from Portland, the land of plenty when it comes to street food) and it felt like a real “event”, with a covered eating area and music.

I took the opportunity to sample some of the food from local street food heroes Skillet, followed up by a donut from Top Pot. The nationally recognized Korean-fusion Marination Mobile had the longest lines, but thankfully, they normally set up shop in my neighborhood, so I’d already tasted what they had to offer. If future Chowdowns are as well organized as this one, you should definitely take a look.

On Sunday, some friends and I found ourselves downtown and decided to give the new Hard Rock Cafe a try, knowing full well we probably weren’t going to be blown away. It had been years since any of us had visited a Hard Rock, and we were just curious if anything had changed since then.

The interior of the place is sharp, with dark woods, spare metal accents and of course, music memorabilia all over the place. A lot of the pieces were Seattle-specific (Heart, Jimi, Soundgarden…), which was nice to see.

Technology was also employed in some interesting ways. Every table is equipped with a “buzzer” that allows you to summon your server. There’s also the interactive museum available on LCD screens at some tables. Finally, in the bar area, there was a Microsoft Surface table, which I’ve only ever actually read about. Pretty neat.

Food wise, it was fine. It won’t knock your socks off, but I was happy with my hamburger. My friends seemed please with theirs as well. I think the consensus was 'the food is fine’, but really, if you’re going to the Hard Rock, food is only part of the equation, isn’t it?

We did manage to leverage some good rapport with the wait staff into a tour of the rest of the place. There’s a second floor event space with a nice stage, a large bar and room for 400 of your closest friends and a rooftop deck area with an amazing view of Pike Market and the Sound.

Finally, on Monday, some friends and I gorged on the fried chicken feast offered by Spring Hill over in West Seattle. Available by reservation only, this $80 meal comes with all the trimmings, including brussels sprouts, mashed potatoes and gravy and cornbread. Oh, and the equivalent of two whole chickens, crispy fried.

This meal is not for the fainthearted. You’ll need friends if you have any hope of conquering all the chicken that’s brought out. The four of us managed to finished everything, but once we were told that only two other parties had ever done that, the gauntlet was thrown and it became a challenge to finish.

This was a week of “Pops”. We’ll see how next week does.

“Don’t cry because it’s over. Smile because it happened.”

-Dr. Seuss

According to Jon Sayer’s article over at Crosscut.com, that phrase was printed out on a sheet taped to the door of the soon-to-close original Red Robin restaurant, next to the University Bridge here in Seattle. It’s a nice piece about memory and nostalgia, and ultimately what’s important, according to Sayer. His take is that when the location finally closes on March 21, it’s ok, because what it once was, it isn’t now. The local chain has evolved into a big business burger franchise with locations throughout the US and while significant for being the first, this original location has lost the thing that made it special, which is OK. Sayer’s stance is that our tendency to want to hold on to our sense of history is misplaced, because these historic locations aren’t what we remember them as anymore. Those memories are of places that no longer exist and we can let them go and move on from them.

I’m sure we all have those places in our past that we’ll always have fond memories of, those establishments that were present in many of our memories. I’m not from Seattle, but Sayer is and he writes about how Red Robin was a part of his childhood growing up in this area. He ends the article with “I'll still remember the simple pleasure of downing a tower of onion rings with my siblings in a family restaurant with crayons and kid's menus. The wooden walls may be gone, but the memories remain.”

What places have/had this impact on you? How would you feel if they were gone (if they aren’t already?)

I don’t think it gets much more symbolically American, food-wise, than the hamburger. In its most basic form, it’s a simple sandwich: Bread, meat, bread. But rarely do we ever eat it that way. We slather on condiments, we add cheese (nearly standard) and bacon (should be standard), we introduce plants (onions, tomatoes, lettuce) all to make a burger uniquely ours. Your perfect burger is most certainly different than mine. It’s almost a signature.

Seattle has more than a few places that can help you create your signature burger, but for me, the best place is The Lunchbox Laboratory. Small, unkempt and kitschy, this place has an overwhelming number of options to help you create your meat masterpiece. The shakes are great, too.

But recently, a contender for best custom burger joint opened up in Ballard: The Counter. Located in the sort of new Ballard Blocks shopping...thing, The Counter is the cleaned up presentable version of the Lunchbox. When you visit, the first thing you’ll notice (at least the first thing I noticed) is how the signage and typeface make you wonder if you’re not actually about to eat at an office supply store. Once inside, you might be taken aback by the sterile, almost hospital-like interior design of the place. Muted whites and grays dominate, with aluminum chairs. It’s very clean and most certainly antithetical to getting messy with a ridiculous custom burger.

When you enter, a nice person will hand you your menus: clipboards with a list of pre-configured burgers printed on them as well as a pencil and a pad of burger building sheets with the various components on them. This is the ideal way to dine at The Counter. If you come here and select a pre-built burger, then you’re missing the point.

The list of options available to you is extensive (but less so than at the Lunchbox) so I won’t detail them here other than to say you can choose the size of hamburger patty, the type of bun, sauces, cheese, and additions like bacon, onions, etc. On my trip, I built or sort of weird Greek burger, with bacon, feta and tsatsiki. I also got a half and half order of sweet potato fries and fried onions to share with a friend who was with me.

After taking our custom burger slips, the waiter came back less than 10 minutes later with our food, which I thought was pretty fast. This made me suspicious, but I can’t really explain why. I guess I just didn’t want to admit a burger really is “fast food”.

My burger was as I had ordered it, but the tsatsiki was on the side, which I thought was odd. It also wasn’t very good tsatsiki, so maybe they were doing me a favor.

So how was it? Well, it was a burger. It was cooked perfectly (a little pink inside). It was THE burger I built, so I guess I can’t really blame anyone but myself for not being blown away. All of the extras I requested were there, but they didn’t feel like a cohesive thing. It was just a collection of foods picked from a sheet. The experience was as sterile as the dining room I was eating in.

The sides were ok, nothing remarkable.

In the plus column, they’ve got a nice selection of local beers as well as a full bar, which is interesting but maybe a little incongruent to the idea of a “burger joint”.

Ultimately, I think The Counter is fine, but if you’re after a custom-made burger, you can do a lot better in Seattle. I probably won’t be back, but it does make me want to take another trip to the Lab…

Fizzle.